Hotel LOLA | A New Midtown Manhattan Hotel Overview

Hotel LOLA is a brand new, stylish Midtown Manhattan Hotel in the heart of New York's Fashion District. Blending sleek design, classic comforts and unrivalled conveniences, LOLA offers a hip, fun and free-spirited alternative to the Midtown Manhattan posturing that we hear is sometimes part of the New York scene. Just saying…

Poised to be Manhattan's Hotel destination for the savvy and stylish traveler, Hotel LOLA, the revamped Hotel Thirty Thirty, opened her doors in December 2011 to reveal a multi-million dollar renovation orchestrated by Highgate Hotels. Creative visionary and world-renowned image maker, Matthew Rolston created a bespoke decorative lighting scheme and curated art direction for the Susan Jaques-designed lobby inspired by the property’s storied history as a women’s residence built in 1903.

Encased in warm bronze mirrors and appointed with famed fashion murals, the seductive Lobby Lounge with its Bar LOLA offers a unique menu of macarons paired with aphrodisiac-inspired cocktails expertly crafted by LOLA Mixologist, Salvatore Tafuri.

And, whenever you’re hungry for some great New York eats, the Ristorante Zana on property offers delicious Mediterranean and American-inspired cuisine inside or with sidewalk seating from breakfast through evening – perfect for an after-theater nosh. Plus, LOLA is close to some of the city’s best Dining with many popular options within wandering distance.

New to the city or unsure of where to find the latest hotspot, Attraction or Activity? Our exceptionally knowledgeable Concierge staff is passionate about New York and will be happy to tell you all you could want to know. They’re also multilingual, so don’t let a little language barrier keep you from learning the ins and outs of a great New York experience from the pros.

Located in Midtown, Hotel LOLA puts you up close and personal with all the city’s best places to be. From the world-famous neighborhoods of Times Square and Broadway, Hell’s Kitchen, Chelsea, the Diamond District, Madison Square, and the Flatiron District, to world-famous buildings like the Empire State Building and Chrysler Building, to countless New York Shopping outlets dangerous for even the most reluctant shopper, there is an endless array of fun and entertainment to be had in this wildly popular, vibrant city.

With this much action, you’ll need some time to relax and refresh, and Hotel LOLA’s Guest Rooms and Guest Suites provide all you need with some special little extras. Just because the city never sleeps, doesn’t mean you won’t – occasionally – so we’ve gone the extra mile to make you feel safe, sound, and a little bit spoiled. As part of the renovation, powerhouse architectural firm, Gensler, revitalized the property’s 276 Guest Rooms to boast statement pieces inspired by pioneering women of architecture such as Eileen Gray.

Luxurious Bath Rooms featuring mosaic tiled glass showers, sleek integrated sinks with chrome accents complement the sophisticated and spacious Guest Rooms that are appointed with Gray-inspired Bibendum chairs and side tables, sumptuous down duvets, 300 thread-count bedding, 37” Flat-Screen HDTV's, iHome clock/Docking Stations and functional work desks.

Hotel LOLA also helps Guests  stay in shape despite New York’s tempting indulgences with an exclusive, brand new Hotel Fitness Center. The contemporary space offers a first-class workout experience and includes 3 Treadmills, 2 Elliptical Machines, 1 Recumbent Bike, 1 Upright Bike, a Multi-station Weight Rack, and a Medicine/Fitness Ball with Yoga Stretch Mats.

The Hotel Fitness Center is also equipped with music and a 42” Flat-Screen HDTV so you can get up to speed with the world while you’re getting up to speed on one of the treadmills.

LOLA is located at 29 East 29th Street in the vibrant NoMad neighborhood steps away from New York City’s finest Shopping, Sightseeing and Nightlife.